Quality is critical if you own a jewelry store or are looking to own one.

Your entire brand will be built on beautiful, high-quality custom gold jewelry. If your business cannot provide this at any point, existing customers will look for somebody who can, and you will have lost business.


Remember that purchasing gold jewelry is not an easy task, either. Your clientele will be looking to you to ensure they get what they are looking for. 

How do you go about this? Here are five things to know when buying custom gold jewelry online

1. A Trusted Supplier Is Everything.

Just as your clients will be looking at you to bring high-quality, genuine products closer, you will be looking for a reliable gold jewelry wholesaler for the same. 

The good thing with this process is that while it might initially take some time and intensive research, running your business will become much easier once you identify a good custom jewelry wholesale supplier. 

You will need to carry out some research to identify the right supplier. Begin by doing an internet search and looking at individual suppliers’ reviews. Naturally, go for those with more good than bad reviews.

Buying Custom Gold Jewelry Online

2. What the Fine Print Says.

The devil is always in the detail. Before engaging a business, ensure to go through and understand the fine print. 

Pay attention to warranties, return policies, delivery timelines, and payment plans. Ensure that these work for you. 

3. Understand Gold Purity.

The price of any gold jewelry will depend on the purity of the gold it’s made from. This is measured in karats. 

Gold is measured in the 24ths. As such;

24 karat gold is pure gold with no alloy

18 karat gold is 75% gold ( 6 parts alloy, and 18 of the total 24 parts are pure gold)

14 karat gold is 58.5% gold (10 parts alloy and 14 of the total 24 parts are pure gold)

10 karat gold is 41.7% gold (14 parts alloy and 10 of the total 24 parts are pure gold)

Having this information will help you make recommendations and advise your customers from time to time. 

4. Gold Colors.

You are not restricted to the golden yellow color when buying gold jewelry. There is also white gold and rose gold. 

You will have clients who want their gold in more colors. Understanding the colors available will also help you stock for this market segment. 

5. Market Trends.

Fashion is highly dynamic. What could be in trend today will be shunned tomorrow. As a store owner, the last thing you want is to be stuck with dead stock that is considered “out of fashion”. 

For this reason, keep abreast of emerging trends and ensure your stock reflects this. 

Get It Right!

Play With Diamonds understands how hard it is to set up a thriving jewelry business. As such, our objective is to provide retailers like yourself with a straightforward, hassle-free, easy process that allows you to do what you do best. 

Contact us here and tell us how we can best support your business.