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Our Management Team

Our Management Team


Ben Moshe

Managing Director

Ben has been in the diamonds and gemstone trading business since 2010. Besides his rich knowledge of diamonds, Ben also developed intensive connections worldwide and an excellent eye for fancy color diamonds.

Vladimir Pantushin (Vova)

R&D Manager

Vova is a Shenkar College of Art graduate. Before joining Play With Diamonds, Vova was the R&D Manager at one of the biggest jewelry companies in Thailand. His over 15 years of experience as a jewelry designer and product developer give us all we need to create our beautiful jewelry.

Tomer Shiri

Marketing Manager

Tomer has over 18 years of experience in the jewelry industry, having built a career helping some of the leading jewelry companies in the world to develop their online presence and ROI, specializing in sales and online marketing.

Yaron Tarshish

Sales & Customer Relations Manager

With over 10 years of experience in the high-end jewelry industry and vast knowledge of jewelry production and client needs, Yaron is the perfect person to help and support our key accounts.

Sasimaphit Janyapornsiri (Dae)

Office Manager

Dae joined us in 2020, and she is responsible for organizing all of the administrative activities that facilitate the smooth running of our office. Her punctuality and devotion are well known to us all.

Chonnikarn Petcharat (Preaw)

Graphic Design Manager

Preaw has been with us since day one. Her devotion to the company knows no limits. She is the one who manages and handles our graphic department’s day-to-day tasks, and she’s doing her part with great passion.