When you have a storefront or an online store, you must find suppliers you can rely on and trust. You also need to do some market research and be sure that there is, in fact, a market in your area for gold jewelry. While this isn't difficult, it is a critical point that needs to be made. Take a look around as you walk throughout the stores and keep an eye out for the jewelry people are wearing. More people wear Silver than Gold in some parts of the world, so you will need to note this.
Please take a look at what they are wearing as well. Do a lot of people put on earrings, for example, or do you see more necklaces? This can tell you what type of jewelry to purchase as well. It is different for different areas, so you should do your marketing research. We at Play with diamonds do our marketing research to see what is trending and what is on the upcoming trends. It helps us design wholesale gold jewelry that will sell quickly for our clients. If you would like a little help with market research, ask. We would be glad to point you in the right direction.
So How to buy wholesale gold jewelry? Keep reading.
Wholesale Gold Jewelry Purchases
Wholesale gold jewelry should come from a trusted supplier. Take your time and ensure that you are getting real Gold if that is what they are advertising. Maybe purchase a sample piece where you can see the quality for yourself if you are nervous. If they have reviews, check them out and see what others have to say about their services.
At Play with Diamonds, we are happy to go over what to look for in your wholesale gold buying experience. You want to ensure you are getting the very best quality for the cost. Ask if the Gold is solid or plated and what type of return policy they have.
Stock your store with high-quality products.
It is worth the additional time to ensure you are stocking your store with high-quality sellable products. Understand the Karat system in Gold as well. As the number of karat gets higher, the jewelry will be softer. This means that it can easily bend and gouge up. Some people prefer higher karat, which means that it is a "better" quality in their eyes. However, it just means that it will have a higher amount of actual Gold in the gold alloy and that it will be softer. Most people that wear jewelry prefer 10K or 14K in their jewelry. However, those with allergies may need higher content. For this, you might need to experiment a bit and see what works best for you and your store.
With all-new product lines, you must take the time and offer an excellent selection. This will allow you to experiment a bit and see what your hot items are. Every location and store is different. The location can determine this and what is trending in that area, and what type of clients you have. For example, a tattoo parlor will probably have a different clientele level than a high-end clothing store. The market will be different because of this.
Ask your clients!
Do you have repeat clients? Ask them what they would be interested in you carrying. Not what they would like to see but what they would buy. There is nothing wrong with doing a little research within your store and see what the response is. You might be surprised by this, but keep an open mind. It is for the better of your store and income. By asking, you are also giving your clients a sense that they belong and that you approve of them and their lifestyle, whatever that might be. When you take a moment and ask your client, you are giving them a bit of power in their eyes, even if it is something as simple as "Do you purchase earrings often?"
We hope that our guide to purchasing wholesale Gold helps you improve your buying experience.
Knowing how to buy wholesale gold jewelry is one of the first steps you should take before opening your gold jewelry store.